Objectives

To create a high quality town centre public realm specific to Maidstone which will:

• Enhance its distinctiveness as the County Town through creative and innovative use of design and public art.
• Improve its vitality and viability to attract more shoppers, visitors and tourists.
• Retain existing and attract new businesses and enhance the town centre as a pleasant place to live and work.
• Physically and visually improve the connectivity between the town centre and the River Medway.
• Reduce the dominance of road traffic.
• Be easy and affordable to maintain and clean to very high standards.
• Improve the security and safety of the street scene.
• Address environmental and health issues including air quality.
• Be accessible to all users.